Fretec

Fretec specialises in delivering high-level contractual services and technical support within the financial and telecommunications sectors. Catering to two distinct, highly discerning audiences—corporate Chief Technology Officers (CTOs) and executives within state-run organisations. Pixelpod was contracted to complete corporate rebranding, beginning with a new logo identity. The brief also required the strategic design and build of a fully responsive, bespoke website on the WordPress content management system to replace their existing web presence, improve search engine visibility, and streamline backend administration.

We started the project with a collaborative scoping phase to understand Fretec’s core values, target audience, and brand personality. This was easily achieved as we worked with marketing expert Paula Ronan, from Ronan Marketing who had already developed a branding strategy for Fretec.

Our design team developed a series of corporate logo concepts, testing them across digital and physical applications before refining the final identity. To support the rollout, we delivered a brand style guide detailing their new typography and color systems. Following the branding phase, we designed and built a fully responsive, custom WordPress website for Fretec.ie. The new digital platform was designed to highlight the human side of how Fretec collaborates with clients and solves complex problems. Fretec’s strong commitment to sustainability is woven naturally throughout the visual theme of the site, via photography and video. To tie everything together, we used the bold burnt orange from their new branding as a navigational tool.