UrbanVolt
Updating brand guidelines
Website design and build.
Brief
UrbanVolt are a B Corp certified, which means their social and environmental impacts have been measured and they are seen as leaders in the global movement for an inclusive, equitable, and regenerative economy. UrbanVolt help businesses reduce energy usage which in return reduces their costs by giving companies access to Solar and LED technology at no upfront costs. We were commissioned to to update UrbanVolts existing brand guidelines and then SEO auditing and redesigning and developing a new website. UrbanVolt requested a bold and minimalist website. The new site needed to communicate messages clearly and appeal to the target audience, primarily CEO’s and Managers of companies with large warehouses.
Solution
We updated the UrbanVolt Brand Guidelines with new fonts including secondary fonts and with a new colour palette. We are also updated the logo with a new tagline ” Solar made Easy”. The website focuses on the positive outcomes of using Solar and Light services. The Client Stories indicate just how much energy and money is saved. We customised some stock imagery and paired it with the new UrbanVolt colour palette. Overall the look is minimalist with clear call to actions and easy to use navigation.